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A domain name has just been sold for an incredible $1.3 million.

Chris Clark registered the domain “www.pizza.com” in 1994, just when the World Wide Web was starting up. Since then, he has paid around $20 per year to keep the registration.

He sold the domain by auction to a bidder who has not been named.

Chris Clark from North Potomac in Maryland, was quoted as saying “It’s crazy! It’s just crazy!” He also added that “It will make a significant difference in my life, for sure”.

Originally, he had hoped that www.pizza.com would help him to get a contract with a pizza firm for his consulting company. He sold his business in 2000, but continued paying the $20 annual fees to retain the domain. He also used the site to sell advertisements.

In January, Mr Clark decided to sell it after hearing that another domain; www.vodka.com, was sold for $3 million 2 years ago.

Mr Clark said “I thought, why don’t I just try to see what the level of interest is?”.
“If someone is willing to pay that much for www.vodka.com, then maybe there’s more interest in www.pizza.com.”

The online auction was launched on 27 March. The first bid placed was for $100, but this rose to a staggering $2.6m one week later.
Mr Clark accepted the offer and expects to receive the money within the next few days once the transaction is completed.
He said he now regretted not buying more domain names back in the 1990s.

[Editor's note: Don't we all?]

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